Article / Retirement, Risk Management, Employee Benefits
Lockton offers strategic advice in a competitive market

AM BEST cover for Broker Expanding Into Strategic AdviceBusinesses are looking to brokers for more than just transactions. They want an adviser who can help them reach their business goals. Lockton has been changing the conversation with clients by seeking to understand their business and help them view those goals through a new lens.

“Over time, we’ve seen clients shift away from focusing on the brokerage transaction and focusing more on the value that the broker brings to their strategic goals and objectives,” said Ron Lockton, President and CEO, of Lockton. “Our approach includes asking more business-focused questions to better understand their business priorities.”

Lockton has seen substantial organic growth in multiple lines of business due to our strategic risk consulting approach. Read more in AM Best’s article.

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