Group Insurance is Our Specialty

At Lockton Affinity, our focus is affinity groups. We specialize in providing insurance for franchises, non-profits, professional organizations, trade groups and associations.

Groups like yours call on us to create all-encompassing, innovative insurance solutions that are exclusive to their individual groups. We excel at custom-tailoring plans that provide the best protection and rates for your members, while helping you create a benefit for membership recruitment.

Quick Facts About Affinity

Quick facts about Affinity

We Make Insurance Easy

Or at least seem that way. You face enormous challenges trying to initiate an all-encompassing member insurance program. Working with groups like yours is all we do. You avoid the headaches and complications, so tailoring, implementing and managing your program becomes painless ― with little involvement required by your already overtaxed staff.

95% client retention rate/ 98% customer satisfaction rate

Our Philosophy is Simple

We dig deep to really learn the nuances of your specialty, your organization, and your members. Then we make the transition simple by delivering an unexpected level of guidance and service.

Areas of Expertise

Website links in this list are a sampling of our current book of business.

A Unique Solution

We’re not offering you a pre-fab, cookie-cutter product. We work with you to develop a customized group insurance program. We come up with options configured to satisfy your members’ diverse needs—all in one place.

affinity product offerings - motorsports, professional indemnity, general liability, property, etc...

  • General Liability
  • Professional Liability
  • Property
  • Workers' Compensation
  • Directors & Officers Liability
  • Commercial Auto
  • Excess (Umbrella) coverage
  • Health plans including Major Medical
  • Personal Auto
  • Homeowners
  • Specialty coverages (Liquor, Special Events & more)

Our Success is Yours

Our operating philosophy is that we’re in business to help you improve your value proposition. Our ultimate objective is to help you increase membership recruitment, retention, loyalty and member satisfaction through our services.

Coverage for Individuals

Are you an individual searching for your own insurance plan in one of our areas of expertise? Let us use our experience and connections to match you up with affordable, individual coverage that meets your needs.

Our Team

Patrick O'Farrell




Patrick O’Farrell

Lockton Affinity - Kansas City
7300 College Boulevard, Suite 500
Overland Park, KS 66210

Managing Health Risks

Health risk factors in your employee population can also affect your company’s bottom line. Turn to Lockton’s employee benefits experts, who can design a program that will help you attract and retain talented workers while managing your healthcare costs.

Discover more Insights & Publications  |  Read more in the Lockton Newsroom  |  See our Client Stories
Discover more Insights & Publications
Read more in the Lockton Newsroom
See our Client Stories