Article / Risk Management, Employee Benefits
Lockton Executive Highlights Importance of Strategic Insight from Brokers

The role of insurance brokers is shifting dramatically from working primarily as intermediaries on transactions to strategic business advisers, according to Mark Moreland, executive vice president of strategic consulting at Lockton.

“What we do really falls into three areas: doing the transaction in the marketplace, providing service to clients and offering high-end, consultative strategic advice,” said Moreland. All three areas are the key to any good broker, but after the economic crisis of 2007-2009, clients are putting increasing importance on sound strategic advice.  

Moreland says aligning the broker’s plans with the clients’ strategies and providing valuable insights are the biggest investments brokers can make to satisfy the changing needs of their clients. Tools such as analytics are being put into place to help clients see factors they normally wouldn’t see themselves so they can focus on the right business issues.

Best’s Review highlights the Lockton Advantage approach in an extensive feature story. You can read more in Best’s Review.

Lockton Advantage is Lockton’s unique approach that connects our client’s business goals to their risk management and employee benefits objectives. 

    
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