Insights / Risk Management
Key Principles for Building Positive Culture and Morale

Bring Out the Best in Your People: Key Principles for Building Positive Culture and Morale

The roles of culture and morale are increasingly recognized for their wide-reaching influence on organizational effectiveness and tangible impact on company performance.

The intermingling of these critical aspects of an organization and its workforce are not only the foundation for happy, productive employees, but also a leading indicator of an organization’s bottom line. It’s no coincidence that between 1998 and 2010, Fortune Magazine’s “100 Best Companies to Work for in America” outperformed the S&P 500 by more than 228 percent.

But exactly what are culture and morale, and how can companies make sure they are cultivating them to the greatest benefit?

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