White Paper / Employee Benefits
Applying Behavioral Economics to Corporate Wellness

In this white paper from Lockton's Christian Moreno, Vice President, and economist Dr. Wayne Winegarden, they explore the economic theory that suggests that disincentives, or penalties, are more effective when it comes to eliciting behavior change and will also help put the consumer (employee) closer to the costs of care, thus reducing the healthcare wedge. In addition, new allowances in the health reform law present significant opportunities for employers to design wellness programs that are more penalty/outcomes-focused.

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