Not so, says Thais Moore, Assistant Vice President, Marketing and Communications Consultant, in Lockton's Hartford office. Moore was recently interviewed by Best's Review for the article The Marketing Melting Pot, in which she said, "Clients need to invest time in understanding a group's needs so they can speak their cultural language." She went on to say, "Recognizing differences in cultures and demographics early on helps relieve some of the questions and confusion later on." Click to read the entire article in the November, 2011 issue of Best's Review (subscription necessary).